We develop our own formulations in the right way, using the most innovative ingredients, to create healthy and delicious products that will benefit all generations. We believe families should have the freedom of choice when selecting better products for their children; we have listened to their needs and offer genuine wholesome alternatives to fulfil them. ‘People before profit’ is echoed throughout our company, from the goods we create, to the customers we serve, and the good causes we support. Our hand-picked premium ingredients are ethically sourced from contracted well paid farmers, and we reduce our carbon foot print by using zero waste production partners.


We also understand that we need to give back to the community; we do this through free educational programmes that help to raise awareness for healthier living, as well as by supporting good causes that make a positive contribution to people’s lives.

With numerous awards under our belt, our products sold in over 27 countries across all major continents, as well as substantial year on year growth, we are flourishing into a globally respected brand. We pride ourselves on being the voice of change, and we will carry on pioneering new ways to make a real difference in the food and drinks industry.


Founded by entrepreneur Bobby Patel in 2012, Appy Food & Drinks was established to develop responsible ideas with integrity that will revolutionise the way we think about, and consume, food today.


Our ultimate goal is Healthier Generations, and it is our mission to help people by making better products that are accessible to all. Through our portfolio of wellbeing products, as well as our ongoing commitment to local communities, we are helping to combat food related health issues without ever compromising on our values, quality or taste.



To make healthy products accessible to all communities.


To create the number one choice of brands for future healthier generations.


Focusing on great people to make a greater company.


Committed to creating a better food & drink industry.


Making products that are better for everyone.


Caring about doing things the right way.


Appy Food & Drinks was established to develop ideas that will revolutionise the way  we think of food today.

We purposefully and precisely set out objectives to always seek ways to innovate, and not imitate others, in the pursuit of creating a real shift in making healthy products affordable.

We accept that trends in the market place should be listened to, but we also believe that it is gospel to concept our own, including:


  • The first augmented reality Tetra Pak packaging
  • The first Stevia ice-pop
  • The first lower sugar pouch drink in the value chain retail sector

We will keep opening new doors and push new boundaries because we want to innovate the right way; this includes sourcing ingredients correctly, paying for labour fairly, and ensuring we keep nature as it should be along the way.


Our accolades to date include the World Juice Award, in our first year of trading, for our ability to create healthier children’s drinks.


Our works in the industry have seen us win awards from far and wide, including honours from SIAL (France), Gulfood (Middle East) and TuttoFood (Italy). Most notably, in the UK the Federation of Small Business revered us with the Innovation Award for creating healthier products in a challenging market.


We have also picked up various awards as voted by the public such as the Loved by Parent award. Importantly, we are the number one choice of brand on many retail platforms culminating in the notion that health is an award winning idea!

Contact Us


Unit 2S.01

10 Barley Mow Passage

Chiswick, W4 4PH, London

United Kingdom


T +44 (0)844 840 0016

F +44 (0)844 840 0015

E hi@appyco.com

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